Giving Tuesday is a popular way for charities to gather much-needed support and funding for mission-critical initiatives. The growth of digital connections in our lives makes it even easier for schools to connect to families, students and alumni for donations and support. Below are just a few reasons why schools are going digital for Giving Tuesday. Which ones will your local schools use? Which others will you try?
1. Digital Connections and Data – As a society, we are more connected than ever. According to Domo, each minute sees close to 13K texts, 2M Snapchat posts, and 69K Venmo transactions. Why not use these platforms to connect with families and support your school?
2. Growth in Charitable Giving – Charitable giving is seeing an upward trend (up 4.1% in 2016 and 5% in 2017). In fact, according to NonProfit Source, giving to charities involved in education rose to almost 59 Billion – representing 14% of all donations.
3. Schools Model Positive Digital Citizenship – Parents want to foster positive connections to their school and create positive uses of today’s technology. According to Common Sense Media, schools have many opportunities to model and teach positive uses of technology and ‘digital citizenship’. The more schools can share positive and beneficial ways to use technology, the more families can benefit!
4. Online Shopping – With Cyber Monday coming the day before #GivingTuesday, it is easy for families and supporters to donate via Amazon Smile
5. Student Voice – Students can be the face of the school via social media. With more and more schools involving students in social media connections to the school, students can share via their favorite platforms. According to Pew Internet, Youtube, Snapchat and Instagram are the most popular social media platforms among students. Often, fostered by the school, students will do account take-overs and post as the school for a day, a week or more!