Presentations and Webinars – Virtual and In Person

Communicating News and Building School Community in the 21st Century

This focuses specifically on tool selection and set-up as well as how to leverage online tools for valuable analytics. Successful case studies highlighting Facebook, Twitter, Instagram, Constant Contact and more are highlighted within this 45-60-minute presentation.

Leveraging the Top 20 tech tools to transform your school communication

Designed specifically for school leaders and top administrators, this 90-minute presentation provides an overview of the “Top 20” tech tools and mobile apps that schools need to be using to enhance instructional learning and curriculum as well as connect with parents, alumni and the community at-large.

How schools play a critical role in helping students to navigate online tools and social media usage

For Catholic and faith-based schools, the explosion of social and online media has led to unforeseen challenges in terms of appropriate and best use among students.  Teaching digital citizenship from elementary school on is one way to help ensure that values and faith are considered before every Tweet, Post or ‘Gram.  This 60-minute presentation offers tools and ideas for how to integrate digital citizenship into day-to-day curriculum and student life – both inside and outside of the classroom.

Social Media Trends and Tools – and How to Measure Reach and Impact

Focused exclusively on social media channels, this 60-minute presentation details best practices as well as highlights tools for curating and sharing top content generated about schools. Focused on how to build content strategy and pull analytics to measure impact, reach and growth, this presentation is for those educators who are actively overseeing social media channels/programs within schools.

LinkedIn as a tool for professional growth

Linkedin can serve as a powerful tool for building a school’s brand among influencers and recruiting top talent (and perhaps even students via engaged parents!).  Highlighting best practices as well as custom features and functions, this 45-minute presentation will help school leaders to differentiate and better position their schools within an increasingly crowded space.

How schools can leverage Instagram to provide real-time, daily updates and insights to parents

Video has become a powerful tool within social media, especially with the exploding popularity of Instagram, which now has more than a billion users.  But what makes this medium so exciting for school communities is the user demographic: 79% of Instagram users are between the ages of 18-44.  This means that most current parents – and future ones – will likely be looking to Instagram as a key social platform.  Knowing its popularity, this session will focus on how schools can use Instagram’s video stories to create content that provides parents with insights into the daily learning – and happiness – of their children, allowing them to “check-in” and feel greater engagement with schools through these quick video moments.

Using Social Media to expand engagement with your school or parish community

With an ever-increasing number of social channels – and a steady stream of content flooding them – how can schools and parishes use social media to engage followers rather than simply communicate basic information such as schedules and reminders?  And with people yearning for “good news stories,” which schools and parish communities often have an abundance of, how can social media become a resource and driver of that desired content?  Focused exclusively on leveraging social media channels for greater engagement, this presentation details best practices and highlights tools for curating and sharing top content generated about schools or parishes.

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